what da hayle?! yes, that's exactly what i scream out at my computer screen when the news came through that in a few months there will be an isabel marant h&m collection. isabel marant, a.k.a sneaker slayer, a.k.a french girl swag layer, a.k.a beast of the "i just wake up looking this effing fabulous everyday" clothing line is coming to an h&m near you."I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality." - Isabel Marant
isabel, you're flattered? girl, just stop. do you know how many women are already saving up to shop your collection at h&m? i'm one of them and let me just tell you, i've never stood outside any store to buy clothes for a collaboration - though i once thought about it - but for this, um, yeah. crack 'oh dawn, skinny vanilla latte with two extra shots starbucks in hand and standing in line with my girls to snatch clothes off racks and wigs if anyone gets in my way (just kidding...a little).
"We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection." - Margareta van den Bosch, Creative Advisor at H&M
the isabel marant h&m collection will be available online and in 250 stores worldwide on november 14th, 2013, and will also feature clothing and accessories for women and teenagers, as well as isabel marant’s first-ever collection for men. that's right girls and now boys, you can get dressed in the most, fly, i don't give a ish clothing that is the epitome of parisian chic.
since the collection is launching for the fall and winter season, i can just imaging chunky coats, heavy asymmetrical knits (okay the asymmetrical is just what i hope is added as a design element), leather pants and dark pieces that are reflective of the marant line and especially those wedge sneakers - she may bless the masses with a spinoff perhaps?
is the world even ready? i know i am. time to open up an isabel marant x h&m savings account as we all await for press photos. let the countdown begin!